ÿþ<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <title>Oxygen Coaching - Coaching Services</title> <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"/> <link href="style.css" type="text/css" rel="stylesheet"/> <script type="text/javascript" language="javascript"> nereidFadeObjects = new Object(); nereidFadeTimers = new Object(); function nereidFade(object, destOp, rate, delta){ if (!document.all) return if (object != "[object]"){ //do this so I can take a string too setTimeout("nereidFade("+object+","+destOp+","+rate+","+delta+")",0); return; } clearTimeout(nereidFadeTimers[object.sourceIndex]); diff = destOp-object.filters.alpha.opacity; direction = 1; if (object.filters.alpha.opacity > destOp){ direction = -1; } delta=Math.min(direction*diff,delta); object.filters.alpha.opacity+=direction*delta; if (object.filters.alpha.opacity != destOp){ nereidFadeObjects[object.sourceIndex]=object; nereidFadeTimers[object.sourceIndex]=setTimeout("nereidFade(nereidFadeObjects["+object.sourceIndex+"],"+destOp+","+rate+","+delta+")",rate); } } </script> </head> <body style="background-color:#000000"> <table cellspacing="0" cellpadding="0" width="812" align="center" border="0"> <tbody> <tr> <td bgcolor="#e7eff7" height="20"> </td> </tr> <tr> <td bgcolor="#6a8db6" height="1"> </td> </tr> <tr> <td bgcolor="#ffffff" height="15"> </td> </tr> <tr> <td height="130"> <table height="100%" cellspacing="0" cellpadding="0" width="812" border="0"> <tbody> <tr> <td width="412"><img height="130" src="images/oxlogo2.gif" width="412" alt=""/></td> <td width="400"><img height="130" src="images/flags.jpg" width="400" alt="" /></td> </tr> </tbody> </table> </td> </tr> <tr> <td height="30"> <table height="30" cellspacing="0" cellpadding="0" width="812" border="0"> <tbody> <tr> <td width="116" background="images/homeoff.gif" height="30"> <a href="index.htm"> <img onmouseover="nereidFade(this,100,30,20)" style="filter: alpha(opacity=0)" onmouseout="nereidFade(this,0,5,30)" height="30" src="images/homeon.gif" width="116" border="0" /></a></td> <td width="116" background="images/ourserviceson.gif" height="30"></td> <td width="116" background="images/why_oxyoff.gif" height="30"> <a href="whyoxygen.htm"> <img onmouseover="nereidFade(this,100,30,20)" style="filter: alpha(opacity=0)" onmouseout="nereidFade(this,0,5,30)" height="30" src="images/why_oxyon.gif" width="116" border="0"></a></td> <td width="116" background="images/foundersoff.gif" height="30"> <a href="founders.htm"> <img onmouseover="nereidFade(this,100,30,20)" style="filter: alpha(opacity=0)" onmouseout="nereidFade(this,0,5,30)" height="30" src="images/founderson.gif" width="116" border="0"></a></td> <td width="116" background="images/pressoff.gif" height="30"> <a href="press.htm"> <img onmouseover="nereidFade(this,100,30,20)" style="filter: alpha(opacity=0)" onmouseout="nereidFade(this,0,5,30)" height="30" src="images/presson.gif" width="116" border="0"></a></td> <td width="116" background="images/companyoffsiteoff.gif" height="30"> <a href="companyoffsite.htm"> <img onmouseover="nereidFade(this,100,30,20)" style="filter: alpha(opacity=0)" onmouseout="nereidFade(this,0,5,30)" height="30" src="images/companyoffsiteon.gif" width="116" border="0"></a></td> <td width="116" background="images/contactoff.gif" height="30"> <a href="contact.htm"> <img onmouseover="nereidFade(this,100,30,20)" style="filter: alpha(opacity=0)" onmouseout="nereidFade(this,0,5,30)" height="30" src="images/contacton.gif" width="116" border="0"></a></td> </tr> </tbody> </table> </td> </tr> <tr> <td height="500"> <table style="background-color:white" height="100%" cellspacing="0" cellpadding="20" width="812" border="0"> <tbody> <tr> <td class="leftbox" valign="top" width="150" style="FONT-WEIGHT: normal; FONT-SIZE: 12px; COLOR: #3f5d7f; FONT-FAMILY: Arial, Verdana, Geneva, Helvetica, sans-serif; background-color: #b4c8dd; TEXT-DECORATION: none;"> <br /><i>"Self monitoring is the key to all performance activity"</i><br /><br /> <b>Lawrence Evans,<br /> Oxygen Coaching</b> </td> <td class="rightbox" valign="top" width="550" style="font-weight: normal; font-size: 12px; color: #333366; font-family: Arial, Verdana, Geneva, Helvetica, sans-serif; background-color: #e7eff7; text-decoration: none"> <b>Our Services</b> <br/> <br/> Our principal clients are active managers who oversee equities assets<br /> <br /> Our secondary clients are investment banks and brokers who have clients that are active equity fund managers<br /> <br /> We base our coaching around a model we call  practical behavioural finance <br /> <br /> <u>Some practical behavioural finance facts at the core of our coaching service are:</u><br /> <br /> <b>Fact #1-</b> The basis of individual human nature is to stay the same and repeat the past unless the individuals behaviour is analysed and feedback is absorbed. Comparing to the world of sports& Michael Schumacher  s success was in large part due to how much he studied and learnt from his own data after his races& similarly for Lance Armstrong and Tiger Woods. <br /> <br /> <b>Fact #2-</b> Humans hate losing 2.5 times more than they enjoy winning. i.e a 10% loss feels much worse than a 10% gain feels good. Thus natural human behaviour is to take much more risk with losing positions than with winning positions.<br /> <br /> <b>Fact #3-</b> The best fund managers over time have one thing in common (Peter Lynch, John Neff, Steve Cohen or Warrren Buffett)- consistency of approach& at a minimum they all have structured decision making via a plan that is consistently applied.<br /> <br /> <b>Fact#4-</b> Every fund manager benefits from talking aloud about their processes with a qualified independent sounding board- this marries well with the normal isolation of the role.<br /> <br /> <b>Fact #5 </b> Despite many views to the contrary we believe that emotion is a more powerful force than reason in investing and given the unit of assessment in the fund management business is the individual fund manager , fund managers must understand better their own repeating patterns of behaviour<br /> <br /> Our principal coaching service involves a bespoke 4 session coaching process that looks to enhance the performance of each individual fund manager <br /> <br /> It is a process based on the fact that each fund manager is their own best resource and as coaches we bring this into focus using our  asking the right questions approach <br /><br /><br /> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </body> </html>